Marty Hensley’s story doesn’t begin in a boardroom. It begins in a small town in the mountains of North Carolina, raised by hardworking parents who taught him the value of discipline, humility, and earning every opportunity. From an early age, Marty had a goal: play basketball for Coach Dean Smith at the University of North Carolina.

That goal wasn’t a dream. It was a plan.

Guided by a mentor who laid out a blueprint for success, Marty committed fully. Straight A’s. No distractions. Relentless practice. While others chose comfort, he chose focus. And eventually, that discipline paid off with a scholarship to one of the most prestigious basketball programs in the country.

At UNC, Marty learned more than basketball. He learned from one of the greatest leaders in sports history, Coach Dean Smith, who emphasized preparation, integrity, and understanding people before leading them. Those lessons would shape Marty far beyond the court. While his teammates chased NBA dreams, Marty was already preparing for his next chapter, investing his postgame meal money into an IRA, studying financial markets, and developing a passion for helping others build a better future.

After college, Marty began his career with Edward Jones. He was drawn to the firm because of its demanding training program and disciplined approach to building client relationships. He later spent more than 10 years with BB&T Investment Services before spending another 8 years with an independent advisory firm. Throughout his over 25-year career, Marty has seen the investment world from multiple perspectives, from large financial institutions to the independent advisory space. Those experiences taught him that successful retirement planning is about far more than investments alone. It is about understanding people, simplifying complexity, and building strategies around what matters most to each individual and family. That philosophy ultimately led Marty to start Full Court Wealth.